Corporate Services
Evidence-based Consulting 
As a translational researcher and women’s exercise motivation and behavior specialist, I understand both the details of researching and evaluating behavior change initiatives and the art of designing effective messaging and behavior change products and services for women. My recommendations are based on a perspective that integrates women’s psychological research with accepted motivational and behavior change theories. Because of my deep understanding of the complexities of women’s health behavior change processes, I am highly regarded as a women’s health behavior consultant who can help shape your women-specific healthy messaging, evaluate the effect, and most importantly, help you achieve improved productivity and health care savings. My consulting and trainings are extremely helpful to clinicians, wellness staff, and copy writers who need improved methods to communicate to their female patients about the ‘Whys’ and ‘Hows’ of behavioral changes that can be sustained.
To see why I am the professional to help your organization - please see my substantial interdisciplinary education, academic training, and the national honors my work has received.
Why do Women Need a Different Behavioral Approach and Marketing? Most organizations and clinicians accept the research clearly showing that having healthier employees will increase productivity, decrease health care costs and improve their bottom line. But what most don’t know is that there are well-document differences between men and women related to their motivations and barriers to behavioral change. If you offer one-size-fits-all programming, and don’t take these gendered differences into account your will not facilitate behavioral changes that are sustainable or receive an optimal ROI on your investment in prevention and wellness.
I founded the National Center for Women and Wellness in 1997 as the first organization dedicated to understanding and delivering evidence-based behavioral programming that help women make lifestyle changes that they can sustain. I consult with health care and other types of organizations to help them identify which current prevention initiatives may be undermining their female employees’ or patients’ successful adoption of behavior. In addition, I can help you make modest changes in your current programs to enhance the likelihood that your female employees will make permanent lifestyle changes from participating. Alternatively, I can consult with your organization to develop the most effective and empowering behavioral messaging and health campaigns to facilitate long-term adherence, improve health and productivity, and decrease medical costs among your female employees.
Keynotes and Workshops
To see how well received my trainings and keynotes are please click here.
“I’m just not motivated to exercise.” “I don’t have time.” “I keep failing”. “I don’t know how to help my patients maintain their desired health behaviors, nothing seems to work.”
If you understand the importance of these problems and want a leading authority to address the BEST ways to solve them then you’ve found your speaker! As a motivation and behavior researcher and women’s wellness coach, I am uniquely qualified to inform and inspire both consumers and health care professionals about creating sustainable behavioral change in women. For over 15 years I have researched and developed novel communication strategies, messaging, and programming to motivate sustainable health-related behavior in midlife women. I am frequently quoted in the national media (The Washington Post, More, Shape, Health, Women’s Health, WebMD, Self, Health, Prevention Magazine, The Chicago Tribune, Runner’s World, Women’s Day, etc.), and I blog weekly for More Magazine.
I have a Doctorate in Psychology, Master’s Degrees in Health Behavior-Health Education and in Kinesiology, and am a Researcher at the Institute for Research on Women and Gender at the University of Michigan. My research has been supported by the National Institutes of Health, the Blue Cross and Blue Shield of Michigan Foundation, the Michigan Institute for Clinical and Health Research, and the American Association of University Women. My creative and integrative approach to women’s health behavior has generated professional accolades by the National Association for Women’s Health, the Society of Behavioral Medicine, and the American Association of University Women, among others.
I offer presentations for consumers/employees as well as conducting trainings for health care practitioners in person, or via tele-conference calls and webinars. Some titles are listed below.
Trainings for Health care Professionals
- How to Re-Brand Exercise and Create Sustainable Motivation and Behavior
- The “How” and “Why” of Producing Sustainable Behavior in Women
- How to Market Exercise as Self-Care to Women in Midlife
- What’s good for the Gander Isn’t Necessarily Good for the Goose
- Evidence-Based Strategies to Motivate Women to Become and Remain Physically Active
- How Women-tailored Health Behavior Programs Can Boost Your Bottom Line
- Why Losing Weight Is the Wrong Goal
Consumer/Employee Keynote Titles
- Fitting in Fitness®
- Exorcising Exercise: Women reclaim physical activity
- The Art and Science of Prioritizing Your Own Self-Care
- How to Transform Exercise From a Chore to a Gift
- The Seven Secrets of Creating a Joyful Mind and Healthy Body™
- The Pleasure Principle: Women, exercise and motivation
- Exercise Your Options!
- Smart Self-Care for Smart Women
Targeting Women is Smart Business
Targeting women may be the most cost effective strategy that an organization can take to producing healthy individuals. Women spend two thirds of all healthcare dollars and make 75-85% of all health care related decisions.They are also the gatekeepers to the rest of their family. Targeting women with methods that they are most likely to respond to is STRATEGIC. This is true for any organization, but even more so for organizations in industries where the majority of employees are female.
Executive Women Wellness Coaching
As a leading researcher in women’s wellness with evidence-based strategies that create sustainable behavioral changes in women, I am the women’s wellness coach for your female executives.
Arrange a Free Consultation
I offer a free consultation to potential corporate clients.
Healthcare Organizations: If you want to discover how my research on changing women’s health behavior can be used to improve your risk reduction and wellness strategies among your clinicians, patients and/or female employees:
Please fill out the contact form for potential new corporate clients.
The purpose of our consultation is for me to learn about your organization’s needs, issues, goals, and past experiences— and for you to get a better feel for my approach. Then you can decide if my consulting, clinician trainings, keynotes or executive women’s wellness coaching is a good fit for your organization.
